MDsave Appoints Former Amazon Leader as Company President and COO

MDsave, the world’s first online marketplace providing patients the ability to shop, compare and instantly purchase their healthcare services, today announced the appointment of Greg Born as company president and chief operating officer. Born, a former global strategy leader for Amazon, brings extensive experience in strategic and operational leadership and will oversee MDsave’s daily operations.

Greg Born, MDsave's new President & COO

“We’re excited to have Greg join our organization as our new President/COO as we continue building out a dynamic executive team to guide the company and accelerate our next phase of growth,” said Paul Ketchel, founder and CEO of MDsave. “MDsave has achieved 70%+ growth rates for three consecutive years and is entering a new period of hypergrowth as we expand our healthcare transaction platform to more patients and providers. Greg’s background at Amazon, Oracle, and Change Healthcare provides a unique skill set that will further align the healthcare and technology components of the MDsave platform for enhanced scalability and performance. We’re fortunate to have him in this new role to lead the daily operations and spearhead corporate and M&A strategy as we transition to a mid-market enterprise.” 

Prior to his leadership position at Amazon, Born served as vice president of M&A integration for US Anesthesia Partners where he transformed and led the M&A integration team and acquired medical practices across the country. He also served as vice president for Change Healthcare, a $2 billion healthcare company, where he led key business initiatives that enhanced operational effectiveness, reduced costs, generated new revenue streams and implemented an integration strategy resulting in five acquisitions totaling $1.4 billion. Born has also held positions as vice president of ROVI, senior director of operational excellence for ORACLE, director of operations for COMCAST and integration and global operations leader for General Electric Water and Process Technologies.

“Affordable, accessible healthcare remains a primary concern for a majority of American families so it’s rewarding to have the opportunity to help lead a transformational company that provides consumers an easy-to-use online solution that addresses three critical industry challenges: cost, quality and access,” said Greg Born, president and COO of MDsave. “MDsave improves the patient experience by empowering patients to make informed healthcare decisions, eliminates surprise billing and simplifies the payment process for physicians so they can focus on what they want to do – provide quality healthcare.”

MDsave partners with quality providers to offer affordable rates on procedures for patients to purchase directly online. Similar to online shopping, customers pay for their procedure upfront and the price includes all procedure-related fees.

“I’m proud to join a company that’s a pioneer in our field, a leading expert in price transparency and committed to simplifying healthcare for patients, hospitals and health systems across the country,” said Born.

A former C5 Galaxy Instructor Pilot for the United States Air Force, Born earned his MBA from Golden Gate University, San Francisco, Calif., and his Bachelor of Science in Electrical Engineering degree from the United States Air Force Academy, Colorado Springs, Colo.

ABOUT MDSAVE: MDsave is a healthcare technology company revolutionizing how hospitals and health systems increase access for the patient-consumer in an evolving market. MDsave’s unique bundling technology makes medical procedures transparent, shoppable and instantly transactable. Through MDsave’s patented collection software, patients pay one upfront price for prospective or retrospective care, and payment is automatically distributed to all bundle participants within seven days. MDsave empowers patients to take control over their healthcare decisions and gives hospitals a seamless way to collect from patients. MDsave is co-located in Brentwood, Tenn. and San Francisco, Calif. For more information, visit

Robyn Embry, Lovell Communications

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